Wherever the venue de jour
this year, Covent Garden is a strong contender
for the location. (Keep an eye on the Hospital
Group and an innovative individual named
Nick Strageway.) Morton’s member’s
club in Berkeley Square is re-opening in
March after a refurbishment with Philippe
Guidi - formerly from the Mandarin Hyde
Park – taking up the mantle at the
bar. Rumours also abound that the Breakfast
group (who own bars such as Opium, Pop,
The Social, Jerusalem, Grand Central, and
Saint) are working on opening a new venue
somewhere in London this year. After the
success of Townhouse in Knightsbridge the
team behind Lab are hoping to add to that
success in New York – proving that
London really is setting the cocktail fashion
pace.
Sadly, the refurbishment of the Fifth
Floor bar at Harvey Nichols in Knightsbridge
has done little to rescue it from its tawdry
after dark reputation, despite the many
coloured lights. Groups such as Style in
the City and Eclipse are expanding and despite
fears of recession and war, London based
venues are thriving. There is always room
on the ever expanding list of newcomers!
In terms of what we’ll be drinking
in 2003, Glenfiddich Single Malt Whisky
has embraced a sexier, warmer image to bite
back at the icy winds of the New Year and
looks set to ease us through to a sultry
summer this year. Keep an eye out for the
Glenfiddich Essential Serves which prove
that the Glenfiddich over ice is not the
only way to drink it.
As far as brand awareness is concerned,
2002 has seen the rising trend of spirit
based companies paying premium prices to
stock their products behind bars, and movies
and their stars are the new billboards,
giving new meaning to the old catchphrase:
‘Tell me what you drink I’ll
tell you who you are.’ (Or rather
whom you have been watching and enjoy emulating!)
Whatever the trends, the brands are there
to capitalise on the changing tastes of
the general public and 2003 could see a
return to the sophisticated classics –
with a star strewn twist as memorable as
007’s favourite shaken tipple. The
question is: which brand of vodka is the
barman reaching for this time around?
So remember this year:
Don’t drink:
- Alco pops, real cocktails taste better
- Smirnoff, it’s a good Russian
made in England!!
Do drink:
- Sake – but only accept it flavoured
iced cold or in cocktails
- Premium brands such as Stolichnaya
Cristall, Glenfiddich Single Malt Whisky,
Juniper Gin, Patron Anejo Tequila, Bisquit
Cohiba cognac, Havana Club 7 years old,
Dom Perignon Champagne, and Krug
- Cocktails - but this year sees the
return of the classic’s such as
the Manhattan, Old Fashioned, Daiquiri,
Cosmo and the Martini of course
Places to be seen out in:
Evening:
- Sketch, Conduit Street, W1 – visually
spectacular
- Townhouse, Beauchamp place, SW1 –
for the cocktails & service
- Che,
St James Street, SW1 - the cocktails &
cigars
- Kemia bar at Momo’s, Heddon place
– atmosphere and music
- Hakkasan, Hanway place, W1 –
food, architecture
- Light
Bar at St Martins Lane, WC2 - the
people, Schrager’s creativity
- Two Brydges, WC2 the best kept secret...
Late Night:
- Purple bar, Sanderson, W1, thank you
Mr Starck!
- The Wellington club, SW1, Knightsbridge
exclusive dahhling.
- Atlantic, Piccadilly, the legend is
still alive
- Opium,
For its Opium Martini (Stolichnaya razberi,
raspberry Momokawa sake, Crème
de Cassis, pineapple)
Lunch:
- Spoon, Sanderson, W1 - the head chef
is a genius
- Cecconi’s,
Mayfair, W1 - ultimate Italian & Stylish
- Fifteen,
N1 - Jamie Oliver’s baby is growing
up fast
- Cinnamon Club,
SW1 - Indian food with elegance
Best outdoor venue for Summer
- Coq d’Argent, Bank - for the view
and its selection of malt whisky
- Sanderson, the Long Bar - the hippest
terrace in London for cocktails
Don’t hang out in:
- Harvey Nichols Fifth Floor, Knightsbridge
– when something is so kitsch it
loses control
Watch out - opening soon:
- Hospital on Short Gardens in Covent
Garden - style, quality and the next best
- Morton’s
on Berkeley Square – rumoured
to have the best cigars in town (from
Christies no less)
Tips:
- Don’t be rude to the bar staff
- you still don’t know what they
could add to your drink
- Do refer to the bartender by name and
do tip – if you enjoy the best table
and service. Trust me; it’s worth
the minor effort to be human, in order
to be treated as an immortal.
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