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The
end of World War 2 sparked a new era in politics,
fashion and design. The economy was booming, more
people than ever had jobs, and manufacturing and
technology that once focussed on the war effort
was now being put to use creating consumer goods
like televisions and vacuum cleaners. The culture
of rationing and ‘making do’ was on
the way out, and in its place was a culture of
abundance that was effortlessly disposable.
With the birth of rock and roll,
parents were reminded just how big the generation
gap was between them and their teenage children.
They just wanted to have fun, and so did their
parents!
While Teenagers were busy combing
their hair into Quiffs and jiving to the sounds
of Frankie Valli and Bill Haley and the Comets,
their parents were entertaining their friends
over cocktails.
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